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Do We Need an Interdisciplinary Approach to Bring Consumers' Desires to e-Market?

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  • Patrick Letouze

    (Postgraduate Program of Systems' Computational Modeling and Department of Computer Science, Universidade Federal do Tocantins, Palmas, Tocantins, Brazil)

  • David N. Prata

    (Postgraduate Program of Systems' Computational Modeling and Department of Computer Science, Universidade Federal do Tocantins, Palmas, Tocantins, Brazil)

Abstract

In 2012, the internet advertising revenue in the United States of America reached a total of 36.6 billion dollars, a growth of 15.2% when compared to 2011. The efficiency of a marketing strategy relies in the ability to understand and to direct the consumers' desires. In this work, the authors propose an approach that combines the Internet-Based Information Consumer Theory (IBICT) with semiotics to bring consumers' desires to e-Market. Hence, we present IBICT's framework as a collective network set based on a semiotic human-machine approach. For implementation purposes, we propose a text mining architecture towards IBICT's framework, which leads to an IBICT's architecture, and an Interdisciplinary Research Project Management (IRPM) approach to determine IBICT's dimensions.

Suggested Citation

  • Patrick Letouze & David N. Prata, 2014. "Do We Need an Interdisciplinary Approach to Bring Consumers' Desires to e-Market?," International Journal of Information Systems and Social Change (IJISSC), IGI Global, vol. 5(2), pages 1-12, April.
    • Handle: RePEc:igg:jissc0:v:5:y:2014:i:2:p:1-12
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