IDEAS home Printed from https://ideas.repec.org/a/igg/jissc0/v11y2020i1p1-10.html
   My bibliography  Save this article

Using New Marketing Technologies for Promoting Traditional Food Products

Author

Listed:
  • Teodora Mihaela Tarcza

    (University of Oradea, Romania)

  • Adela Laura Popa

    (University of Oradea, Romania)

Abstract

This article aims to identify the ways in which producers of traditional Romanian food promote and commercialize in the digital era. Romanian manufacturers of traditional products are hardworking people preoccupied with the quality of the products that they so dearly prepare, but who are struggling to keep up with the latest marketing trends and technologies regarding advertising and commerce. This research is part of an ampler project aimed at identifying and describing consumer behavior of traditional products. It endeavored to find common factors between consumer behavior and the manner in which producers manage to fulfill consumer needs. Therefore, this study is qualitative in nature, based on personal interviews. The results of this research will be disseminated to the producers involved in the study, in hopes of implementing the findings in their businesses. One finding that was particularly interesting is that although producers are reluctant to use new technologies in their activities, they are willing to learn or ask help from the young and skilled.

Suggested Citation

  • Teodora Mihaela Tarcza & Adela Laura Popa, 2020. "Using New Marketing Technologies for Promoting Traditional Food Products," International Journal of Information Systems and Social Change (IJISSC), IGI Global, vol. 11(1), pages 1-10, January.
    • Handle: RePEc:igg:jissc0:v:11:y:2020:i:1:p:1-10
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJISSC.2020010101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jissc0:v:11:y:2020:i:1:p:1-10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.