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Start – Up's for the Generations in Digital Economy

Author

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  • Iuliana Camelia Stoenică

    (Valahia University, Targoviste, Romania)

  • Alina Stanciu

    (1 Decembrie 1918 University, Alba Iulia, Romania)

Abstract

This article analyses the theories of professional motivation from the perspective of the new generations: X, Y, Z and it contributes to the literature by considering, a first, business models, strategic implications and business opportunities. Each generation has a fundamental values of business: the X Generation has the experience and the financial power; the Millennials have the creativity, passion for the ideas of and DNA technology; and the Z Generation has great freedom and pragmatism.

Suggested Citation

  • Iuliana Camelia Stoenică & Alina Stanciu, 2018. "Start – Up's for the Generations in Digital Economy," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 9(3), pages 1-12, July.
    • Handle: RePEc:igg:jide00:v:9:y:2018:i:3:p:1-12
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