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Why Do Advertisers Need to Use Lead Generation?

Author

Listed:
  • Payam Hanafizadeh

    (Department of Industrial Management, School of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran)

  • Mehdi Behboudi

    (Department of Business Management, School of Management and Accountancy, Islamic Azad University - Qazvin Branch, Qazvin, Iran)

  • Ateneh Qodsi Khah

    (Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran)

  • Marzieh Ardalani

    (Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran)

Abstract

As evidence mounts on the importance of online advertising and the opportunities presented by new-shaped lead generation companies globally, it becomes important to understand the key issues that determine what the lead generation is and how does it works? Therefore, the key contribution of this article to current knowledge is the development of a conceptualization, supported by the literature that will provide an interpretation of what determines advertising successful on the Internet. Critically, this is the first article to explain the important role that how the business and specifically small business are able to advertise for right user at right time.

Suggested Citation

  • Payam Hanafizadeh & Mehdi Behboudi & Ateneh Qodsi Khah & Marzieh Ardalani, 2013. "Why Do Advertisers Need to Use Lead Generation?," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 4(2), pages 18-24, April.
    • Handle: RePEc:igg:jide00:v:4:y:2013:i:2:p:18-24
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