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Virtual Goods: Insanity or Just a Smart Business Model?

Author

Listed:
  • Marius Bulearca

    (Romanian Academy, Romania)

  • Suzana Bulearca

    (Five by Five, and Lawton Communications Group, UK)

Abstract

The debate covered in this paper gravitates around the intangible nature of virtual goods – many people consider them worthless, and predict them a fate similar to that of Second Life, which currently has only 18m users and struggles to re-create excitement in its potential among investors, brands, and consumers. The concept of virtual consumption is first discussed from a socio-philosophical perspective, placing it in the context of the postmodern society, and then motivations for virtual consumption are presented. The paper proposes conclusions and recommendations which may help companies think about the virtual goods model in a strategic way and fully exploit its potential.

Suggested Citation

  • Marius Bulearca & Suzana Bulearca, 2012. "Virtual Goods: Insanity or Just a Smart Business Model?," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 3(3), pages 1-9, July.
    • Handle: RePEc:igg:jide00:v:3:y:2012:i:3:p:1-9
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jide.2012070101
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    Cited by:

    1. Patrick Siegfried & Zhu Quankun, 2022. "The Development Prospect Of Retail Virtual Store," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 6(1), pages 14-16, February.
    2. Domina, Tanya & Lee, Seung-Eun & MacGillivray, Maureen, 2012. "Understanding factors affecting consumer intention to shop in a virtual world," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 613-620.

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