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Innovation Approaches of “WhispersInTheCorridors.com” in the Field of Indian Bureaucracy: A Case Study

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  • Manoj Kumar Dash

    (Indian Institute of Information Technology and Management Gwalior, India)

  • Ajay Singh

    (Indian Institute of Information Technology and Management Gwalior, India)

Abstract

This study describes the business model for the website whispersinthecorridors.com. It analyzes the various factors for the popularity of the whispersinthecorridors.com and finds out that the main reason for this popularity and success is targeting group of the website, i.e., the top bureaucrats and corporate elites. In the proposed model, the credibility of whispersinthecorridors.com is based on the context of fruition, stimuli, and mental schemata. These factors analyze the sources of news of whispersinthecorridors.com and hence analyze the possibility of happening of the news which is put on the website in the near future. The SWOT analysis of whispersinthecorridors.com further analyzes the various aspects of the website. A module interaction process is explained to find out how whispersinthecorridors.com collects their news and the various steps involved. This study further examines why there are no competitors of whispersinthecorridors.com till now, even in this highly competitive environment of journalism.

Suggested Citation

  • Manoj Kumar Dash & Ajay Singh, 2012. "Innovation Approaches of “WhispersInTheCorridors.com” in the Field of Indian Bureaucracy: A Case Study," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 3(1), pages 1-10, January.
    • Handle: RePEc:igg:jide00:v:3:y:2012:i:1:p:1-10
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