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Exploring Alternative Distribution Channels of Agricultural Products

Author

Listed:
  • Kallirroi Nikolaou

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)

  • Efthimia Tsakiridou

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)

  • Foivos Anastasiadis

    (Aristotle University of Thessaloniki, Thessaloniki, Greece)

  • Konstadinos Mattas

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)

Abstract

Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and consumer-producer trust. Although numerous studies have been conducted on alternative types of distribution channels, there is a lack of research on consumer behaviour towards these ways of distribution. The aim of this article is to identify consumer attitudes and preferences towards alternative agricultural distribution channels regarding fresh fruits and vegetables. In addition, this article contributes to the understanding of consumer behaviour, by pointing out the factors that affect the final purchase of agricultural products.

Suggested Citation

  • Kallirroi Nikolaou & Efthimia Tsakiridou & Foivos Anastasiadis & Konstadinos Mattas, 2017. "Exploring Alternative Distribution Channels of Agricultural Products," International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), IGI Global, vol. 2(2), pages 36-66, July.
    • Handle: RePEc:igg:jfbmbm:v:2:y:2017:i:2:p:36-66
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    Cited by:

    1. Lingming Chen & Md. Salamun Rashidin & Fei Song & Yi Wang & Sara Javed & Jian Wang, 2021. "Determinants of Consumer’s Purchase Intention on Fresh E-Commerce Platform: Perspective of UTAUT Model," SAGE Open, , vol. 11(2), pages 21582440211, June.
    2. Vladimir Ristanović & Aleksandra Tošović-Stevanović & Silvia Maican & Andreea Muntean, 2022. "Economic overview of the distribution channels used by Eastern European small farms for their agricultural products," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 68(8), pages 299-306.

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