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Adoption of Mobile Commerce: The Impact of End User Satisfaction on System Acceptance

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  • Morteza Ghobakhloo

    (Department of Mechanical and Manufacturing Engineering, Universiti Putra Malaysia, Selangor, Malaysia)

  • Tang S.H.

    (Department of Mechanical and Manufacturing Engineering, Universiti Putra Malaysia, Selangor, Malaysia)

  • Norzima Zulkifli

    (Department of Mechanical and Manufacturing Engineering, Universiti Putra Malaysia, Selangor, Malaysia)

Abstract

Although voluntary individual usage behavior of information system and technology is well studied in the literature, further theoretical development is needed to account for the specific characteristics of the mobile commerce. This study presents an extended technology acceptance and satisfaction model presented by Wixom and Todd (2005) that integrates technology acceptance and technology satisfaction into unified model to investigate what determines user mobile commerce acceptance and usage. The contributions of this paper are to extend and adapt the user satisfaction and technology acceptance model in an empirical study of 503 mobile commerce users, shedding light on the significance and relative importance of specific acceptance and satisfaction factors. This study validates the user satisfaction and technology acceptance model in business to customer mobile commerce context. The implication of this study to both researchers and practitioners is discussed.

Suggested Citation

  • Morteza Ghobakhloo & Tang S.H. & Norzima Zulkifli, 2013. "Adoption of Mobile Commerce: The Impact of End User Satisfaction on System Acceptance," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 5(1), pages 26-50, January.
    • Handle: RePEc:igg:jesma0:v:5:y:2013:i:1:p:26-50
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    Cited by:

    1. Morteza Ghobakhloo & Masood Fathi, 2019. "Modeling the Success of Application-Based Mobile Banking," Economies, MDPI, vol. 7(4), pages 1-21, November.
    2. Dan Johansson & Karl Andersson, 2015. "Mobile e-Services: State of the Art, Focus Areas, and Future Directions," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 7(2), pages 1-24, April.

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