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Critical Business Model Issues in Deploying NFC Technology for Mobile Services: Case Mobile Ticketing

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  • Antero Juntunen

    (Aalto University, Finland)

  • Virpi Kristiina Tuunainen

    (Aalto University, Finland)

  • Sakari Luukkainen

    (Aalto University, Finland)

Abstract

New mobile ticketing services include travel card functionality in mobile phones, providing users with numerous benefits. However, several open issues still pose limitations for these services, including the diffusion of the enabling technology called Near Field Communication (NFC), concerns about security and privacy, as well as uncertainties in the related value networks and business models. In this study, the authors analyze the NFC mobile ticketing business model holistically from a techno-economic viewpoint and identify the critical business model issues that affect the commercial deployment of such services. Using single case methodology, the authors evaluate the NFC mobile ticketing business model with the help of the Service, Technology, Organization, Finance (STOF) model. Their results offer insights both to the researchers and to the practitioners by providing an analysis with theoretical grounding on the possibilities as well as difficulties in the deployment of NFC technology for mobile services.

Suggested Citation

  • Antero Juntunen & Virpi Kristiina Tuunainen & Sakari Luukkainen, 2012. "Critical Business Model Issues in Deploying NFC Technology for Mobile Services: Case Mobile Ticketing," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 4(3), pages 23-41, July.
    • Handle: RePEc:igg:jesma0:v:4:y:2012:i:3:p:23-41
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    Cited by:

    1. Liébana-Cabanillas, Francisco & Molinillo, Sebastian & Ruiz-Montañez, Miguel, 2019. "To use or not to use, that is the question: Analysis of the determining factors for using NFC mobile payment systems in public transportation," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 266-276.

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