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IS and Organization for Online Corporate Reputation Management

Author

Listed:
  • Alberto Francesconi

    (University of Pavia, Italy)

  • Claudia Dossena

    (University of Pavia, Italy)

Abstract

According to the Resource Based View, corporate reputation is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members, and so forth, affecting its corporate reputation. This work examines the Web side of corporate reputation conceptualized as ‘online corporate reputation’ and the exploitation of IT (Online Reputation Management Systems) to support the related management practices. Based on the experience developed by an Italian leading e-service provider, the authors highlight a promising field of practice and research from IS management and organizational perspectives.

Suggested Citation

  • Alberto Francesconi & Claudia Dossena, 2012. "IS and Organization for Online Corporate Reputation Management," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 4(2), pages 1-18, April.
    • Handle: RePEc:igg:jesma0:v:4:y:2012:i:2:p:1-18
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jesma.2012040101
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    Cited by:

    1. Nikolina Markota Vukic & Mislav Ante Omazic & Ana Aleksic, 2018. "Exploring the Link between Corporate Stakeholder Orientation and Quality of Corporate Social Responsibility Reporting," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 16(2), pages 275-288.

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