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Customer Satisfaction with Online Food Ordering Portals in Qatar

Author

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  • Parameshwar Ganapathi

    (Qatar University, Doha, Qatar)

  • Emad Ahmed Abu-Shanab

    (Qatar University, Doha, Qatar)

Abstract

The recent boom in online food ordering and delivery in Qatar has led to increased competition among service providers within the industry. Identifying the gap in research in the context of Qatar's online food industry, this study aims to determine the key success factors that lead to customer satisfaction and loyalty, as well as customers' satisfaction levels with their respective service providers. 263 surveys were randomly collected through an online questionnaire and analyzed to test the hypotheses of the research model and answer the research questions. By applying path analysis to assess the proposed model, this study confirms that while restaurant quality has no direct effect on customer satisfaction and loyalty, service provider quality does. Moreover, this study sheds light on the mediation role of customer satisfaction on the relationship between service provider quality and loyalty. Overall, the study provides valuable insights for the successful operation of online food ordering services in Qatar.

Suggested Citation

  • Parameshwar Ganapathi & Emad Ahmed Abu-Shanab, 2020. "Customer Satisfaction with Online Food Ordering Portals in Qatar," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 12(1), pages 57-79, January.
    • Handle: RePEc:igg:jesma0:v:12:y:2020:i:1:p:57-79
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2020010104
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    Cited by:

    1. Yongrong Xin & Muhammad Irfan & Bilal Ahmad & Madad Ali & Lanqi Xia, 2023. "Identifying How E-Service Quality Affects Perceived Usefulness of Online Reviews in Post-COVID-19 Context: A Sustainable Food Consumption Behavior Paradigm," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    2. Yi-Yuan Liu & Shun-Hsing Chen & Jia-Xuan Zhang, 2021. "Applying Importance–Satisfaction Model to Evaluate Customer Satisfaction: An Empirical Study of Foodpanda," Sustainability, MDPI, vol. 13(19), pages 1-18, October.

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