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Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship

Author

Listed:
  • Christopher P. Furner

    (East Carolina University, Greenville, USA)

  • Robert Zinko

    (Texas A&M University - Central Texas, Killeen, USA)

  • Zhen Zhu

    (China University of Geosciences, Wuhan, China)

Abstract

This article examines the role that mobile self-efficacy plays in the relationship between word of mouth and mobile product reviews. Using a mobile product review simulator, the authors demonstrate an inverted U-shape relationship where individuals prefer moderate information quality rather than either low or excessive information quality when assessing the trustworthiness of on-line reviews. Furthermore, mobile self-efficacy was shown to interact with information quality to increase trust and purchase intention.

Suggested Citation

  • Christopher P. Furner & Robert Zinko & Zhen Zhu, 2018. "Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 10(4), pages 40-60, October.
    • Handle: RePEc:igg:jesma0:v:10:y:2018:i:4:p:40-60
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2018100103
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    Cited by:

    1. Baidyanath Biswas & Pooja Sengupta & Boudhayan Ganguly, 2022. "Your reviews or mine? Exploring the determinants of “perceived helpfulness” of online reviews: a cross-cultural study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1083-1102, September.

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