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Mobile Application Diffusion and Success: An Interpretative Approach to Influential Factors

Author

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  • Nastaran Hajiheydari

    (Faculty of Management, University of Tehran, Tehran, Iran)

  • Jose Rodolfo Hernandez-Carrion

    (University of Valencia, Valencia, Spain)

  • Mahdi Ashkani

    (University of Tehran, Tehran, Iran)

Abstract

The rapid evolution of mobile computing technology has been attributed to the increasing capitalizing by companies on this innovative business medium. The result of conformity between technology advancement and market demand increment for mobility has led to the development of different categories of mobile businesses in recent years. This research reviews the previous related literature to the subject and by deploying meta-synthesis as a systematic quantitative method; a generic model covering important factors contributing to mobile application diffusion is presented. The proposed comprehensive model consists of users' specifications, technical aspects and contextual factors in the first level. This article also represents the logical relationship expected to be valid between these factors as conceptual framework, which could be investigated in future studies. the proposed influencing factors as a generic model can help developers and mobile business analysts to have a comprehensive understanding about the contexts may influence their mobile application success or failure.

Suggested Citation

  • Nastaran Hajiheydari & Jose Rodolfo Hernandez-Carrion & Mahdi Ashkani, 2018. "Mobile Application Diffusion and Success: An Interpretative Approach to Influential Factors," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 10(4), pages 18-39, October.
    • Handle: RePEc:igg:jesma0:v:10:y:2018:i:4:p:18-39
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    Cited by:

    1. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    2. Delgosha, Mohammad Soltani & Hajiheydari, Nastaran, 2020. "On-demand service platforms pro/anti adoption cognition: Examining the context-specific reasons," Journal of Business Research, Elsevier, vol. 121(C), pages 180-194.

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