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Structural Models for E-Banking Adoption in Vietnam

Author

Listed:
  • Long Pham

    (Long Pham, Department of Business Administration, College of Business, Minot State University, Minot, ND, USA; and School of Banking and Finance, National Economics University, Hanoi, Vietnam)

  • Nhi Y. Cao

    (Department of Financial and Monetary Theory, School of Banking and Finance, National Economics University, Hanoi, Vietnam)

  • Thanh D. Nguyen

    (Department of Management Information System, Ho Chi Minh City University of Technology, Ho Chi Minh, Vietnam)

  • Phong T. Tran

    (Department of Commercial Bank, School of Banking and Finance, National Economics University, Hanoi, Vietnam)

Abstract

E-banking is seen as the newest delivery channel for banking services in many developed countries and is believed to have a significant impact on the bank market. E-banking is providing numerous opportunities for banks and non-bank financial institutions to add a low cost distribution channel to their existent distribution channels. Little research on factors influencing the adoption of e-banking has been implemented in countries with very high economic growth rates (such as Vietnam) that are emerging as new potential markets. Thus, this study has, based on an extensive literature review on e-banking benefits for both banks and their customers and relevant theories on innovation adoption, proposed alternative models (including both moderator and mediating effects) of e-banking intention to use by customers in Vietnam. Furthermore, a set of model hypotheses presenting relationships among factors influencing e-banking intention to use have been set up. Practical implications and future studies were also discussed.

Suggested Citation

  • Long Pham & Nhi Y. Cao & Thanh D. Nguyen & Phong T. Tran, 2013. "Structural Models for E-Banking Adoption in Vietnam," International Journal of Enterprise Information Systems (IJEIS), IGI Global, vol. 9(1), pages 31-48, January.
    • Handle: RePEc:igg:jeis00:v:9:y:2013:i:1:p:31-48
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