IDEAS home Printed from https://ideas.repec.org/a/igg/jeis00/v16y2020i1p1-30.html
   My bibliography  Save this article

Intention to Use Mobile Commerce: Evidence From Emerging Economies

Author

Listed:
  • Nhuong Bui

    (National Economics University, Hanoi, Vietnam)

  • Long Pham

    (University of Louisiana, Monroe, USA & Thuyloi University, Hanoi, Vietnam)

  • Stan Williamson

    (University of Louisiana, Monroe, USA)

  • Cyrus Mohebbi

    (New York University, New York, USA)

  • Hanh Le

    (University of Louisiana, Monroe, USA)

Abstract

With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.

Suggested Citation

  • Nhuong Bui & Long Pham & Stan Williamson & Cyrus Mohebbi & Hanh Le, 2020. "Intention to Use Mobile Commerce: Evidence From Emerging Economies," International Journal of Enterprise Information Systems (IJEIS), IGI Global, vol. 16(1), pages 1-30, January.
    • Handle: RePEc:igg:jeis00:v:16:y:2020:i:1:p:1-30
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEIS.2020010101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeis00:v:16:y:2020:i:1:p:1-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.