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Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App: A Case Study

Author

Listed:
  • Elia Gabarron

    (Norwegian Centre for E-health Research, University Hospital of North Norway, Tromsø, Norway & Department of Clinical Medicine, Faculty of Health Sciences, The Arctic University of Norway, Tromsø, Norway)

  • Luis Fernandez Luque

    (Salumedia Tecnologias, Dos Hermanas, Spain & NORUT, Northern Research Institute, Tromsø, Norway)

  • Thomas Roger Schopf

    (Norwegian Centre for E-health Research, University Hospital of North Norway, Tromsø, Norway)

  • Annie Y.S. Lau

    (Australian Institute of Health Innovation, Macquarie University, Sydney, Australia)

  • Manuel Armayones

    (Open University of Catalonia, Barcelona, Spain & PSINET, Open University of Catalonia, Barcelona, Spain)

  • Rolf Wynn

    (Department of Clinical Medicine, The Arctic University of Norway, Tromsø, Norway & Division of Mental Health and Addictions, University Hospital of North Norway, Tromsø, Norway)

  • J. Artur Serrano

    (Norwegian Centre for E-health Research, University Hospital of North Norway, Tromsø, Norway & Department of Neuromedicine and Movement Science, Faculty of Medicine and Health Sciences, Norwegian University of Science and Technology, Trondheim, Norway)

Abstract

Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Suggested Citation

  • Elia Gabarron & Luis Fernandez Luque & Thomas Roger Schopf & Annie Y.S. Lau & Manuel Armayones & Rolf Wynn & J. Artur Serrano, 2017. "Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App: A Case Study," International Journal of E-Health and Medical Communications (IJEHMC), IGI Global, vol. 8(2), pages 18-32, April.
    • Handle: RePEc:igg:jehmc0:v:8:y:2017:i:2:p:18-32
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