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E-Entrepreneurship and Innovation in Franchising

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  • Ye-Sho Chen

    (Louisiana State University, Baton Rouge, USA)

Abstract

Franchising has been a popular approach to growing a business. Developing an effective strategy of e-entrepreneurship and innovation for growing a franchise business and making it resilient is also getting popular. In this article, the authors show that building up a good “family” relationship between the franchisor, the franchisees, and the communities is the real essence of franchising, and the e-entrepreneurship and innovation strategy shall be designed to enhance and advance the “family” relationship. Specifically, the authors discuss the strategy of how to make e-entrepreneurship and innovation “meaningful” in franchising. Future trends on making franchises resilient, cyber security and sustainability are also discussed.

Suggested Citation

  • Ye-Sho Chen, 2019. "E-Entrepreneurship and Innovation in Franchising," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 9(1), pages 1-12, January.
    • Handle: RePEc:igg:jeei00:v:9:y:2019:i:1:p:1-12
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEEI.2019010101
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    Cited by:

    1. Ikhlas F. Zamzami, 2021. "The key enabling criteria of e-entrepreneurship evolving practices and implementation in Saudi Arabia," SN Business & Economics, Springer, vol. 1(9), pages 1-22, September.

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