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An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation

Author

Listed:
  • Roman Boutellier

    (Swiss Federal Institute of Technology (ETH) Zurich, Switzerland)

  • Markus Eurich

    (Swiss Federal Institute of Technology (ETH) Zurich, Switzerland)

  • Patricia Hurschler

    (Swiss Federal Institute of Technology (ETH) Zurich, Switzerland)

Abstract

This chapter will foster the understanding of business model innovation with a focus on the Information and Communication Technology (ICT) industry and e-entrepreneurship. A general overview of business models and their elements as well as an introduction to innovation alternatives will provide the necessary background for business model innovation. On the basis of Schumpeterian innovation, this chapter will pioneer in describing business model innovation as addendum to Abernathy’s and Utterback’s dynamic model of process and product innovation. Thereby an integrated business model innovation approach will be initiated overcoming the drawbacks of unilateral innovation. The integrated business model innovation approach proposes a framework for long-term differentiation and competitive advantages. Different examples, in particular ICTventures, will clarify the effect of integrated business model innovation.

Suggested Citation

  • Roman Boutellier & Markus Eurich & Patricia Hurschler, 2010. "An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 1(3), pages 1-13, July.
    • Handle: RePEc:igg:jeei00:v:1:y:2010:i:3:p:1-13
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    Cited by:

    1. Ifeanyi Benedict Ohanu & Theresa Chinyere Ogbuanya, 2018. "Determinant factors of entrepreneurship intentions of electronic technology education students in Nigerian universities," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-17, December.
    2. Yue Zhang & Shukuan Zhao & Xiaobo Xu, 2016. "Business model innovation: an integrated approach based on elements and functions," Information Technology and Management, Springer, vol. 17(3), pages 303-310, September.

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