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Privacy Policy Statements and Consumer Willingness to Provide Personal Information

Author

Listed:
  • David B. Meinert

    (Missouri State University, USA)

  • Dane K. Peterson

    (Missouri State University, USA)

  • John R. Criswell

    (Missouri State University, USA)

  • Martin D. Crossland

    (Oklahoma State University, USA)

Abstract

Consumers’ concerns about information privacy are a primary obstacle to the success of e-commerce. The adoption of privacy policy statements is a direct response to this concern. This exploratory study examined the willingness of graduate students (who, by virtue of age, education, and income, are representative of typical Internet consumers) to provide various types of personal information given varying degrees of protection offered by privacy policy statements. The results demonstrated that the willingness to provide information to Web merchants increased as the level of privacy guaranteed by the statements increased. More importantly, the level of privacy promised by the statements interacted with respondents’ prior familiarity with policy statements in terms of their willingness to provide personal information. The results also demonstrated that while most individuals were aware of privacy policy statements, less than half of the respondents had ever read a privacy statement.

Suggested Citation

  • David B. Meinert & Dane K. Peterson & John R. Criswell & Martin D. Crossland, 2006. "Privacy Policy Statements and Consumer Willingness to Provide Personal Information," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(1), pages 1-17, January.
    • Handle: RePEc:igg:jeco00:v:4:y:2006:i:1:p:1-17
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2006010101
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    Citations

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    Cited by:

    1. Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
    2. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    3. Alisa Frik & Luigi Mittone, 2016. "Factors Influencing the Perceived Websites' Privacy Trustworthiness and Users' Purchase Intentions," CEEL Working Papers 1609, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
    4. Sergio Roman, 2007. "The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective," Journal of Business Ethics, Springer, vol. 72(2), pages 131-148, May.
    5. Cases, Anne-Sophie & Fournier, Christophe & Dubois, Pierre-Louis & Tanner Jr., John F., 2010. "Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes," Journal of Business Research, Elsevier, vol. 63(9-10), pages 993-999, September.
    6. Bailing Liu & Paul A. Pavlou & Xiufeng Cheng, 2022. "Achieving a Balance Between Privacy Protection and Data Collection: A Field Experimental Examination of a Theory-Driven Information Technology Solution," Information Systems Research, INFORMS, vol. 33(1), pages 203-223, March.
    7. Nilashi, Mehrbakhsh & Ibrahim, Othman & Reza Mirabi, Vahid & Ebrahimi, Leili & Zare, Mojtaba, 2015. "The role of Security, Design and Content factors on customer trust in mobile commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 57-69.
    8. Yu Pan & Yiyin Ruan & Mengyi Chang & Dong Lyu & Yuhao Li, 2024. "Read or skip privacy policies when installing apps on wearable devices: the roles of perceived necessity and threat clues," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.

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