IDEAS home Printed from https://ideas.repec.org/a/igg/jeco00/v4y2006i1p1-17.html
   My bibliography  Save this article

Privacy Policy Statements and Consumer Willingness to Provide Personal Information

Author

Listed:
  • David B. Meinert

    (Missouri State University, USA)

  • Dane K. Peterson

    (Missouri State University, USA)

  • John R. Criswell

    (Missouri State University, USA)

  • Martin D. Crossland

    (Oklahoma State University, USA)

Abstract

Consumers’ concerns about information privacy are a primary obstacle to the success of e-commerce. The adoption of privacy policy statements is a direct response to this concern. This exploratory study examined the willingness of graduate students (who, by virtue of age, education, and income, are representative of typical Internet consumers) to provide various types of personal information given varying degrees of protection offered by privacy policy statements. The results demonstrated that the willingness to provide information to Web merchants increased as the level of privacy guaranteed by the statements increased. More importantly, the level of privacy promised by the statements interacted with respondents’ prior familiarity with policy statements in terms of their willingness to provide personal information. The results also demonstrated that while most individuals were aware of privacy policy statements, less than half of the respondents had ever read a privacy statement.

Suggested Citation

  • David B. Meinert & Dane K. Peterson & John R. Criswell & Martin D. Crossland, 2006. "Privacy Policy Statements and Consumer Willingness to Provide Personal Information," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(1), pages 1-17, January.
    • Handle: RePEc:igg:jeco00:v:4:y:2006:i:1:p:1-17
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2006010101
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
    2. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    3. Alisa Frik & Luigi Mittone, 2016. "Factors Influencing the Perceived Websites' Privacy Trustworthiness and Users' Purchase Intentions," CEEL Working Papers 1609, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
    4. Sergio Roman, 2007. "The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective," Journal of Business Ethics, Springer, vol. 72(2), pages 131-148, May.
    5. Eunji Lee & Chul Woo Yoo & Jahyun Goo & Kichan Nam & Chulmo Koo, 2024. "Is Contact Tracing for Pandemic Relief or Privacy Menace?: a Lens of Dual-Calculus Decision," Information Systems Frontiers, Springer, vol. 26(4), pages 1435-1451, August.
    6. Cases, Anne-Sophie & Fournier, Christophe & Dubois, Pierre-Louis & Tanner Jr., John F., 2010. "Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes," Journal of Business Research, Elsevier, vol. 63(9-10), pages 993-999, September.
    7. Bailing Liu & Paul A. Pavlou & Xiufeng Cheng, 2022. "Achieving a Balance Between Privacy Protection and Data Collection: A Field Experimental Examination of a Theory-Driven Information Technology Solution," Information Systems Research, INFORMS, vol. 33(1), pages 203-223, March.
    8. Nilashi, Mehrbakhsh & Ibrahim, Othman & Reza Mirabi, Vahid & Ebrahimi, Leili & Zare, Mojtaba, 2015. "The role of Security, Design and Content factors on customer trust in mobile commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 57-69.
    9. Yu Pan & Yiyin Ruan & Mengyi Chang & Dong Lyu & Yuhao Li, 2024. "Read or skip privacy policies when installing apps on wearable devices: the roles of perceived necessity and threat clues," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:4:y:2006:i:1:p:1-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.