IDEAS home Printed from https://ideas.repec.org/a/igg/jeco00/v3y2005i4p42-60.html
   My bibliography  Save this article

Trust in E-Commerce: Consideration of Interface Design Factors

Author

Listed:
  • Ye Diana Wang

    (University of Maryland, Baltimore County, USA)

  • Henry H. Emurian

    (University of Maryland, Baltimore County, USA)

Abstract

The design of the interface for e-commerce transactions is one source of influence that can affect an online shopper’s trust in the merchant. This paper undertook a confirmatory factor analysis involving 14 trust-inducing interface design features that populated a conceptual framework proposed in our previous study. The factor analysis of self-reported ratings of the features, which were illustrated on a synthetic e-commerce interface by 181 survey respondents, revealed the following three underlying dimensions: (1) visual, (2) content, and (3) social-cue design dimensions. All 14 features were found to contribute to the composition of the three dimensions. The social-cue dimension was rated as less important than the other two dimensions, and shoppers who had been cheated by an online merchant showed lower overall trust ratings in comparison to the remaining shoppers. Qualitative reports by the survey respondents yielded additional insights about the importance of the interface. The results of this study may contribute to an appreciation of interface design features that may influence a user’s perception of the trustworthiness of an online merchant’s Web site.

Suggested Citation

  • Ye Diana Wang & Henry H. Emurian, 2005. "Trust in E-Commerce: Consideration of Interface Design Factors," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 3(4), pages 42-60, October.
    • Handle: RePEc:igg:jeco00:v:3:y:2005:i:4:p:42-60
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2005100103
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohammed Alkahtani & Qazi Salman Khalid & Muhammad Jalees & Muhammad Omair & Ghulam Hussain & Catalin Iulian Pruncu, 2021. "E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies," Sustainability, MDPI, vol. 13(2), pages 1-29, January.
    2. Supavich Fone Pengnate & Rathindra Sarathy & Todd J. Arnold, 2021. "The Influence of the Centrality of Visual Website Aesthetics on Online User Responses: Measure Development and Empirical Investigation," Information Systems Frontiers, Springer, vol. 23(2), pages 435-452, April.
    3. Ludwig Christian Schaupp & Lemuria Carter, 2010. "The impact of trust, risk and optimism bias on E-file adoption," Information Systems Frontiers, Springer, vol. 12(3), pages 299-309, July.
    4. Debarun Chakraborty, 2019. "Customer Satisfaction Towards Food Service Apps in Indian Metro Cities," FIIB Business Review, , vol. 8(3), pages 245-255, September.
    5. Elena Ageeva & Pantea Foroudi & T. C. Melewar & Bang Nguyen & Charles Dennis, 2020. "A Holistic Framework of Corporate Website Favourability," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 201-214, August.
    6. Matemba, Elizabeth D. & Li, Guoxin, 2018. "Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa," Technology in Society, Elsevier, vol. 53(C), pages 55-68.
    7. Azwadi Ali, 2011. "The Mediating Role Of Attitudes In Trading Companies’ Shares," Journal of Global Business and Economics, Global Research Agency, vol. 3(1), pages 57-73, July.
    8. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles, 2019. "Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia," Journal of Business Research, Elsevier, vol. 98(C), pages 15-32.
    9. Xusen Cheng & Fei Guo & Jin Chen & Kejiang Li & Yihui Zhang & Peng Gao, 2019. "Exploring the Trust Influencing Mechanism of Robo-Advisor Service: A Mixed Method Approach," Sustainability, MDPI, vol. 11(18), pages 1-20, September.
    10. Azwadi Ali Author_Email: azwadi@umt.edu.my, 2011. "He Mediating Role Of Attitudes In Trading Companies’ Shares," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-222, Conference Master Resources.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:3:y:2005:i:4:p:42-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.