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The Strategic Importance of E-Commerce in Modern Supply Chain

Author

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  • Peter R. Gibson

    (University of Wollongong, Australia)

  • Janet Edwards

    (Loughborough University, UK)

Abstract

Considering some aspects of the motor industry as an example, this paper outlines strategic opportunities for e-commerce-enabled supply chains and, hence, greatly improved responses to customers. The authors demonstrate that there will be resulting strategic advantage for firms that become enabled to take a further step of making changes to their much wider manufacturing process philosophies. The developed knowledge associated with these changes will not be easily copied by competitors, and as such, provides the basis for a sustainable competitive advantage for those firms that are able to lead the way with the enabling technology of e-commerce in supply chains. However, leadership and change management are identified as key issues requiring further investigation.

Suggested Citation

  • Peter R. Gibson & Janet Edwards, 2004. "The Strategic Importance of E-Commerce in Modern Supply Chain," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(3), pages 59-76, July.
    • Handle: RePEc:igg:jeco00:v:2:y:2004:i:3:p:59-76
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2004070104
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    Cited by:

    1. Hussain, Safdar & Ahmed, Wasim & Rabnawaz, Ambar & Jafar, Rana Muhammad Sohail & Akhtar, Haseeb & JianZhou, Yang, 2015. "Supply Chain Management of Agricultural Technology Innovation: Study of Fujian and Taiwan," MPRA Paper 70381, University Library of Munich, Germany.

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