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Determinants and Outcomes of Food Delivery App Engagement During COVID-19: A Study of Urban and Semi-Urban Customers

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  • Abhilash Bhattacharjee

    (National Institute of Technology, Rourkela, India)

  • Kunja Sambashiva Rao

    (National Institute of Technology, Rourkela, India)

  • Nishad Nawaz

    (Kingdom University, Bahrain)

Abstract

With the expansion of internet penetration and the adoption of mobile apps, usage of food delivery applications has increased significantly during the pandemic. The study's main objective was to examine the antecedents and consequences of food delivery app engagement among urban and semi-urban customers in India during COVID-19. The data were collected from 269 semi-urban respondents and 301 urban respondents. The stimulus organism and response (SOR) model has been used to understand consumers' antecedents and consequences of food delivery app engagement during the pandemic. The study used the structural equation modelling method to test the relationship between the variables. The study's findings showed that the mobile application's perceived ease of use, enjoyment, and time convenience found a significant effect among urban and semi-urban customers. This study is limited to urban and semi-urban customers with cross-sectional survey data. The study has explored a few antecedents and consequences of mobile food delivery app engagement.

Suggested Citation

  • Abhilash Bhattacharjee & Kunja Sambashiva Rao & Nishad Nawaz, 2023. "Determinants and Outcomes of Food Delivery App Engagement During COVID-19: A Study of Urban and Semi-Urban Customers," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 21(1), pages 1-22, January.
    • Handle: RePEc:igg:jeco00:v:21:y:2023:i:1:p:1-22
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    References listed on IDEAS

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    1. Aqib Habib & Muhammad Irfan & Mohsin Shahzad, 2022. "Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19," Future Business Journal, Springer, vol. 8(1), pages 1-18, December.
    2. Tandon, Anushree & Kaur, Puneet & Bhatt, Yogesh & Mäntymäki, Matti & Dhir, Amandeep, 2021. "Why do people purchase from food delivery apps? A consumer value perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
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