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Gratitude and Turnover Intention in E-Commerce Startups: Investigating the Mediating Role of Organizational Citizenship Behaviour

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  • Naval Garg

    (Delhi Technological University, India)

  • Shilpika Gera

    (Delhi Technological University, India)

  • B. K. Punia

    (Guru Jambheshwar University of Science and Technology, Hisar, India)

Abstract

Rough estimates by some business magazines reported attrition in e-commerce startups in India around 50%. Acknowledging the gravity of the issue, researchers and practitioners have started to investigate various interventions to negate the intention to leave the organization. The primary objective of this study is to explore the relationship between gratitude and turnover intention among employees of e-commerce startups. The study also investigates the mediating effect of organizational citizenship behavior on the relationship between the three constructs of gratitude and employee turnover intentions. The findings reported a significant negative three dimensions of gratitude with turnover intentions. Organizational citizenship behaviour is also reported to mediate partially the relationship of gratitude and turnover intentions.

Suggested Citation

  • Naval Garg & Shilpika Gera & B. K. Punia, 2021. "Gratitude and Turnover Intention in E-Commerce Startups: Investigating the Mediating Role of Organizational Citizenship Behaviour," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 19(2), pages 34-54, April.
    • Handle: RePEc:igg:jeco00:v:19:y:2021:i:2:p:34-54
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    Cited by:

    1. Hongcui Yang & Chuqiao Liang & Yue Liang & Ying Yang & Peilian Chi & Xianglong Zeng & Qinglu Wu, 2023. "Association of Gratitude With Individual and Organizational Outcomes Among Volunteers: An Application of Broaden-and-Build Theory of Positive Emotions," SAGE Open, , vol. 13(4), pages 21582440231, December.

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