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Factors Affecting E-Commerce Adoption by Handicraft SMEs of India

Author

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  • Rohit Yadav

    (IIT Roorkee, Roorkee, India)

  • Tripti Mahara

    (IIT Roorkee, Roorkee, India)

Abstract

This study empirically investigates the factors affecting e-commerce adoption by small and medium-size enterprises producing handicrafts in India. The study is motivated by the fact, that even though the handicraft sector plays a vital role in the Indian economy in terms of exports and employment, it has not adopted e-commerce as one of the prominent sales channels. Survival in this new economy requires handicraft organizations to learn and adopt new technologies. Those who cannot or do not adopt this new business practice will become obsolete and will be left behind. This study proposes and utilizes technological, organizational, environmental and strategy model based on TOE (Technology, Organization and Environment) model. From a survey of 163 Indian small and medium-size enterprises, findings reveal that awareness, human resources, strategy and market forces e-readiness are the prime influencing constructs towards adoption of e-commerce by Indian small and medium-size enterprises.

Suggested Citation

  • Rohit Yadav & Tripti Mahara, 2019. "Factors Affecting E-Commerce Adoption by Handicraft SMEs of India," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(4), pages 44-57, October.
    • Handle: RePEc:igg:jeco00:v:17:y:2019:i:4:p:44-57
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    Cited by:

    1. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    2. Indrajit Ghosal & Bikram Prasad & Mukti Prakash Behera, 2020. "Delineating the Exchange Environment of Handicraft Industry from Market Space to Marketplace: An Inclusive Map for RURBAN Development," Paradigm, , vol. 24(2), pages 133-148, December.

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