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Cultural Tourism O2O Business Model Innovation: A Case Study of CTrip

Author

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  • Chao Lu

    (School of Economics and Management, Beijing Jiaotong University, Beijing, China)

  • Sijing Liu

    (School of International Business, Beijing Foreign Studies University, Beijing, China)

Abstract

It is absolutely not an accidental phenomenon that the development of Internet overlaps with boom of business model research. The emergence of the Internet has greatly promoted the development and study of business models. This paper focuses on exploration of O2O business model innovation by analyzing the main types, evolution and driving factors of Chinese Internet business model, taking Ctrip as the example. From the social prospective, O2O business model improves value and feeling of the customer experience as well as the operational efficiency of the enterprise value chain and utilization efficiency of social resources. This paper has also put forward what Ctrip can enlighten the development of tourism enterprises.

Suggested Citation

  • Chao Lu & Sijing Liu, 2016. "Cultural Tourism O2O Business Model Innovation: A Case Study of CTrip," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 14(2), pages 16-31, April.
    • Handle: RePEc:igg:jeco00:v:14:y:2016:i:2:p:16-31
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    Cited by:

    1. Ryu, Do-Hyeon & Lim, Chiehyeon & Kim, Kwang-Jae, 2020. "Development of a service blueprint for the online-to-offline integration in service," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    2. Drago? Tohãnean, , and & Alexandru Ilie Buzatu & Cristina-Andrada Baba & Bogdan Georgescu, 2020. "Business Model Innovation Through the Use of Digital Technologies: Managing Risks and Creating Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(55), pages 758-758, August.
    3. Abunawas Tjaija & Muhammad Nur Ali & Fadhliah & Effendy, 2022. "Development Strategy of Palu Bay Marine of Sustainable Tourism with the A'WOT Hybrid Method," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, January.
    4. Long, Yong & Shi, Pingping, 2017. "Pricing strategies of tour operator and online travel agency based on cooperation to achieve O2O model," Tourism Management, Elsevier, vol. 62(C), pages 302-311.

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