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Mobile Commerce Adoption in Organizations: A Literature Review and Future Research Directions

Author

Listed:
  • Husam Alfahl

    (Griffith University, Australia)

  • Louis Sanzogni

    (Griffith University, Australia)

  • Luke Houghton

    (Griffith University, Australia)

Abstract

The paper comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, factors adopted form a number of adoption theories such as the diffusion of innovation theory, the technology acceptance model, etc. are identified, analyzed and tabulated together with a set of research propositions in order to demonstrate areas in need of further research. The paper proposes 15 adoption factors that may affect the intention to adopt mobile commerce in organizations. These factors are categorized into three groups, namely environmental and organizational, technological, and managerial and other factors. We conclude our argument by presenting a proposed adoption model and showing potential areas of interest to future researchers.

Suggested Citation

  • Husam Alfahl & Louis Sanzogni & Luke Houghton, 2012. "Mobile Commerce Adoption in Organizations: A Literature Review and Future Research Directions," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 10(2), pages 61-78, April.
    • Handle: RePEc:igg:jeco00:v:10:y:2012:i:2:p:61-78
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    Cited by:

    1. Nabhani, Irfan & Daryanto, A. & Machfud & Rifin, A., 2016. "Mobile Broadband for the Farmers: A Case Study of Technology Adoption by Cocoa Farmers in Southern East Java, Indonesia," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(2), pages 1-10, June.
    2. Cătălin Grădinaru & Ștefan-Alexandru Catană & Sorin George Toma & Andreea Barbu, 2022. "An Empirical Research of Students’ Perceptions Regarding M-Commerce Acquisitions during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    3. Ravichandra Donni & Omkar Dastane & Herman Fassou Haba & Karthik Selvaraj, 2018. "Consumer Perception Factors for Fashion M-Commerce and its Impact on Loyalty among Working Adults," Business and Economic Research, Macrothink Institute, vol. 8(2), pages 168-192, June.

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