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A Study of the Impact of Individual Differences on Online Shopping

Author

Listed:
  • Jianfeng Wang

    (Indiana University of Pennsylvania, USA)

  • Linwu Gu

    (Indiana University of Pennsylvania, USA)

  • Milam Aiken

    (University of Mississippi, USA)

Abstract

Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of reasoned action (TRA) and the technology acceptance model (TAM) as it attempts to gain understanding of individual difference impacts on online shopping attitudes. The model was tested using data collected from a Web survey, and 171 questionnaires were collected and analyzed. Results show that online shopping experience, level of Internet usage, cognitive absorption, personal innovativeness, and computer self-efficacy positively influence online shopping attitudes, and that perceived usefulness is a significant mediator, but only between online shopping attitudes and two individual differences variables: the level of Internet usage and cognitive absorption.

Suggested Citation

  • Jianfeng Wang & Linwu Gu & Milam Aiken, 2010. "A Study of the Impact of Individual Differences on Online Shopping," International Journal of E-Business Research (IJEBR), IGI Global, vol. 6(1), pages 52-67, January.
    • Handle: RePEc:igg:jebr00:v:6:y:2010:i:1:p:52-67
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2010100904
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    Cited by:

    1. Tehrani, Radin & Ramezanian, Hasan, 2024. "Examining the Factors Shaping Consumer Perspectives in Online Shopping," OSF Preprints pwv2r, Center for Open Science.
    2. Zam, Milad & Rezasoltani, Amin & Ramezanian, Hasan & Tavakoli, Mohammadhosein, 2023. "Investigation of Consumer Attitude Impacting Parameters in Online Shopping," OSF Preprints dmqfr, Center for Open Science.
    3. Zam, Milad & Ramezanian, Hasan, 2023. "An examination of the factors that influence consumer attitude in online shopping," OSF Preprints yv5fx, Center for Open Science.

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