IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v6y2010i1p32-51.html
   My bibliography  Save this article

An Empirical Study of the Impact of Brand Name on Personal Customers' Adoption of Internet Banking in Hong Kong

Author

Listed:
  • T.C.E. Cheng

    (The Hong Kong Polytechnic University, Hong Kong)

  • W.H. Yeung

    (The Hong Kong Polytechnic University, Hong Kong)

Abstract

This study investigates whether brand name has an impact on personal customers’ adoption of Internet banking (IB) in Hong Kong. Based on the Technology Acceptance Model (TAM) with proper adaptation to the online environment, we propose a model comprising an external factor, namely brand name, and three constructs of technology adoption, namely perceived credibility, perceived usefulness and perceived ease of use to assess customers’ intention to use IB. In addition, we investigate the difference in the brand name’s effect on customers’ adoption of IB between banks with larger market shares and banks with smaller market shares. We collected data through a questionnaire survey and analyzed the data using structural equation modeling (SEM) to investigate the inter-relationships between the constructs and assess the overall explanatory power of the model. The results provided support for the model and confirmed its robustness in predicting the impact of brand name on personal customers’ adoption of IB in Hong Kong.

Suggested Citation

  • T.C.E. Cheng & W.H. Yeung, 2010. "An Empirical Study of the Impact of Brand Name on Personal Customers' Adoption of Internet Banking in Hong Kong," International Journal of E-Business Research (IJEBR), IGI Global, vol. 6(1), pages 32-51, January.
    • Handle: RePEc:igg:jebr00:v:6:y:2010:i:1:p:32-51
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2010100903
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luke Kowalski & William Green & Simon Lilley & Nikiforos Panourgias, 2022. "Lackluster Adoption of Cryptocurrencies as a Consumer Payment Method in the United States—Hypothesis: Is This Independent Technology in Need of a Brand, and What Kind?," JRFM, MDPI, vol. 16(1), pages 1-11, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:6:y:2010:i:1:p:32-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.