IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v4y2008i1p1-21.html
   My bibliography  Save this article

Exploring Decision Rules for Sellers in Business-to-Consumer(B2C) Internet Auctions

Author

Listed:
  • Jeff Baker

    (Texas Tech University, USA)

  • Jaeki Song

    (Texas Tech University, USA)

Abstract

The recent growth of business-to-consumer (B2C) Internet auctions challenges researchers to develop empirically-sound explanations of critical factors that allow merchants to earn price premiums in these auctions. The absence of a comprehensive model of Internet auctions leads us to conduct an exploratory study to elucidate and rank critical factors that lead to price premiums in Internet auctions. We employ Classification and Regression Trees (CART), a decision-tree induction technique, to analyze data collected in a field study of eBay auctions. Our analysis yields decision trees that visually depict noteworthy factors that may lead to price premiums and that indicate the relative importance of these factors. We find shipping cost, reputation, initial bid price, and auction ending time as the factors most predictive of price premiums in B2C Internet auctions.

Suggested Citation

  • Jeff Baker & Jaeki Song, 2008. "Exploring Decision Rules for Sellers in Business-to-Consumer(B2C) Internet Auctions," International Journal of E-Business Research (IJEBR), IGI Global, vol. 4(1), pages 1-21, January.
    • Handle: RePEc:igg:jebr00:v:4:y:2008:i:1:p:1-21
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2008010101
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mostafa, Mohamed M. & El-Masry, Ahmed A., 2013. "Citizens as consumers: Profiling e-government services’ users in Egypt via data mining techniques," International Journal of Information Management, Elsevier, vol. 33(4), pages 627-641.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:4:y:2008:i:1:p:1-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.