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Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce

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  • Youngkeun Choi

    (Sangmyung University, Seoul, South Korea)

Abstract

This article examined two aspects of user decision making for social commerce and suggested technology acceptance model as cognitive process and stimulus-organism response as affective process to explain the people's behaviors. Research methodology is a survey for undergraduate students, which was conducted in December 2013 on a popular social commerce site (www.ticketmonster.co.kr). In the results, first, usefulness and ease of use are shown to increase user intention of social commerce. Second, joy and pride increase user intention of social commerce, while fear decreases it.

Suggested Citation

  • Youngkeun Choi, 2019. "Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce," International Journal of E-Business Research (IJEBR), IGI Global, vol. 15(2), pages 93-101, April.
    • Handle: RePEc:igg:jebr00:v:15:y:2019:i:2:p:93-101
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    Cited by:

    1. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
    2. Dzandu, Michael D., 2023. "Antecedent, behaviour, and consequence (a-b-c) of deploying the contact tracing app in response to COVID-19: Evidence from Europe," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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