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Determinants of Repurchase Intentions at Online Stores in Indonesia

Author

Listed:
  • Rahmad Wijaya

    (Doctoral Program in Economic Studies, Universitas Diponegoro, Semarang and Faculty of Economics and Business, Universitas Muhammadiyah Malang, Malang, Indonesia)

  • Naili Farida

    (Universitas Diponegoro, Semarang, Indonesia)

  • Andriyansah

    (Universitas Terbuka, Tangerang Selatan, Indonesia)

Abstract

The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.

Suggested Citation

  • Rahmad Wijaya & Naili Farida & Andriyansah, 2018. "Determinants of Repurchase Intentions at Online Stores in Indonesia," International Journal of E-Business Research (IJEBR), IGI Global, vol. 14(3), pages 95-111, July.
    • Handle: RePEc:igg:jebr00:v:14:y:2018:i:3:p:95-111
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    Cited by:

    1. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    2. Xiao, Quan & Wan, Shanshan & Zhang, Xing & Siponen, Mikko & Qu, Lu & Li, Xia, 2022. "How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    3. Massimo Pighin & Aldo Alvarez-Risco & Shyla Del-Aguila-Arcentales & Mercedes Rojas-Osorio & Jaime A. Yáñez, 2022. "Factors of the Revisit Intention of Patients in the Primary Health Care System in Argentina," Sustainability, MDPI, vol. 14(20), pages 1-16, October.

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