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Social Media in Business Decisions of MSMEs: Practices and Challenges

Author

Listed:
  • Vikas Kumar

    (Chaudhary Bansi Lal University, India)

  • Pooja Nanda

    (Sharda University, India)

  • Samira Tawangar

    (Sharda University, India)

Abstract

Social media has progressively grown in the last century and is now seen as a potential opportunity for various purposes, including the decision-making. The present work explores how social media platforms such as Facebook, Twitter, and Instagram can be used to support the decision making process of MSMEs. The work is exploratory in nature, and relevant literature has been reviewed to identify the decision making approaches at different managerial levels and how they have been integrated with the social media applications. Specific examples of social media platforms have been discussed, considering the MSMEs' business environment. Along with the practices, the most important challenges to social media integration have also been presented.

Suggested Citation

  • Vikas Kumar & Pooja Nanda & Samira Tawangar, 2022. "Social Media in Business Decisions of MSMEs: Practices and Challenges," International Journal of Decision Support System Technology (IJDSST), IGI Global, vol. 14(1), pages 1-12, January.
    • Handle: RePEc:igg:jdsst0:v:14:y:2022:i:1:p:1-12
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJDSST.286686
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    Cited by:

    1. Laura Picazo-Sánchez & Rosa Domínguez-Martín & David García-Marín, 2022. "Health Promotion on Instagram: Descriptive–Correlational Study and Predictive Factors of Influencers’ Content," IJERPH, MDPI, vol. 19(23), pages 1-15, November.

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