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Developing Sustainable Performance Measurement System for Emerging Quick Service Restaurant Chains

Author

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  • Ibrahim A. Elshaer

    (College of Business Administration, King Faisal University, Saudi Arabia & Suez Canal University, Egypt)

  • Remon S. Fouad

    (COSTA, Egypt)

  • Abu Elnasr E. Sobaih

    (College of Business Administration, King Faial University, Saudi Arabia & Helwan University, Egypt)

Abstract

This research evaluates the practices of performance measurement systems (PMSs) in quick-service restaurant (QSR) chains. It proposes a sustainable PMS (SPMS) for emerging QSR chains enabling them to enhance their practices and achieve their strategic goals. A sequential explanatory mixed methodology was undertaken starting with self-administered survey directed to QSR managers in international and national chains in Egypt. This informed the second phase of a Delphi study with QSR experts. The results showed significant differences between the practices of PMSs in international and national chains. The research used an innovative approach to develop a meaningful and SPMS for supporting emerging QSR chains to enable them functioning properly in their environment, achieve their economic and operational goals, and compete successfully with international QSRs. Implications and limitations of the study were also discussed.

Suggested Citation

  • Ibrahim A. Elshaer & Remon S. Fouad & Abu Elnasr E. Sobaih, 2021. "Developing Sustainable Performance Measurement System for Emerging Quick Service Restaurant Chains," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 12(3), pages 1-19, July.
    • Handle: RePEc:igg:jcrmm0:v:12:y:2021:i:3:p:1-19
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