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Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage

Author

Listed:
  • Priyanka Chadha

    (Manav Rachna University, Delhi, India)

  • Shirin Alavi

    (Jaypee Institute of Information Technology, Noida, India)

  • Vandana Ahuja

    (Jaypee Business School, Jaypee Institute of Information Technology, Noida, India)

Abstract

This article describes how the retailing business has changed drastically in the recent times. The emergence of Internet and mobile channels are primarily responsible for this. The present generation comprises of a group of consumers with strong purchasing power and superior online habits in comparison to previous generations. The younger generation is much more experienced with the Internet and mobile devices and is thus more susceptible to engage in shopping through mobile apps. These empowered consumers are keen to have consistent customer experiences and are always challenging retailers to meet their evolving needs and demands. They can easily switch from one retailer to another with a couple of touches on their smart phones. These increased opportunities also increase competition. The mobile commerce helps the online retailers to present themselves fit in the market and uniquely use the cosmic opportunities. This article focuses on a set of ten different mobile shopping apps and identifies the functionalities offered by these apps. The article further proceeds to explore the specific consumer needs satisfied through mobile shopping which influence its adoption and usage.

Suggested Citation

  • Priyanka Chadha & Shirin Alavi & Vandana Ahuja, 2017. "Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 7(4), pages 40-55, October.
    • Handle: RePEc:igg:jcbpl0:v:7:y:2017:i:4:p:40-55
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    Cited by:

    1. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.

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