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Elderly's Uses and Gratifications of Social Media: Key to Improving Social Compensation and Social Pressure

Author

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  • Jessica FY Kong

    (The Chinese University of Hong Kong, Hong Kong, HK)

  • Gordon Lee

    (The Chinese University of Hong Kong, Hong Kong, HK)

Abstract

This article attempts to build a bridge between the existing factor and impact research on senior citizens' use of social media. A random sample of 392 senior citizens was surveyed, and 109 of them were social media users. This article aimed to understand the reasons for and the potential effects of using social media on one's perceived affectionate support, social compensation and social pressure. The result demonstrated that social media could help senior citizens gain more social compensation and social pressure, while affectionate support could be acquired only via face to face communication.

Suggested Citation

  • Jessica FY Kong & Gordon Lee, 2017. "Elderly's Uses and Gratifications of Social Media: Key to Improving Social Compensation and Social Pressure," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 7(3), pages 23-36, July.
    • Handle: RePEc:igg:jcbpl0:v:7:y:2017:i:3:p:23-36
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