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Communicative Competency Development for High-School Students with a Multimedia Learning Strategy

Author

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  • Bertha Alicia Benítez Arellano

    (Centro de Bachillerato Tecnológico industrial y de servicios No. 166, Jiutepec, Mexico)

  • Lorena Yadira Alemán de la Garza

    (Tecnológico de Monterrey, Monterrey, México)

  • Marcela Georgina Gómez Zermeño

    (Tecnológico de Monterrey, Monterrey, México)

Abstract

In this research, the authors carried out the design, development and implementation of a multimedia learning strategy supported on the Web. The investigation is quantitative, with control and experimental group. To compare the results of the experiment, four instruments were applied for data collection: a questionnaire of general data, a questionnaire of use and management of ITC, a knowledge test (pre-test and post-test) and a questionnaire for assessment and evaluation of the web page as support for a multimedia learning strategy. Results show that the implementation of a multimedia learning strategy contributes to the development of communication competencies, increases student's knowledge related to the topic, their skills in recognizing types of text from its structure; to construct meaning from text by activating prior knowledge and skills to create learning and increasing their interest, and having a positive and open attitude due to multimedia material used.

Suggested Citation

  • Bertha Alicia Benítez Arellano & Lorena Yadira Alemán de la Garza & Marcela Georgina Gómez Zermeño, 2015. "Communicative Competency Development for High-School Students with a Multimedia Learning Strategy," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 5(4), pages 18-30, October.
    • Handle: RePEc:igg:jcbpl0:v:5:y:2015:i:4:p:18-30
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