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Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers

Author

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  • Prashant Verma

    (Centre for Management Studies, NIILM, Greater Noida, India)

  • Shruti Jain

    (Centre for Management Studies, NIILM, Greater Noida, India)

Abstract

This article attempts to identify dimensions of online shopping skills, which operate in respondents positive on need for cognition (NFC). Both EFA and CFA suggests six factors; preference for being advance user, confident user of latest in information technology, using IT as tool for knowledge exploration, ability to assess behaviour of program, efficient end user and knowledge of hardware. Respondent under ‘confident users of latest in information technology' has shown significant difference in online shopping behaviour.

Suggested Citation

  • Prashant Verma & Shruti Jain, 2014. "Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 4(3), pages 53-71, July.
    • Handle: RePEc:igg:jcbpl0:v:4:y:2014:i:3:p:53-71
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