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Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users

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  • Damon Chi Him Poon

    (The Chinese University of Hong Kong, Hong Kong)

  • Louis Leung

    (The Chinese University of Hong Kong, Hong Kong)

Abstract

This research identifies the gratifications sought by the Net-generation when producing user-generated content (UGC) on the internet. Members of the Net-generation want to vent negative feelings, show affection to their friends and relatives, be involved in others’ lives, and fulfill their need to be recognized. These gratifications, to a large degree, were found to be significantly associated with the users’ various levels of participation in UGC (e.g., Facebook, blogs, online forums, etc.). What’s more, narcissism was predictive of content generation in social networking sites, blogs, and personal webpages, while leisure boredom was significantly linked to expressing views in forums, updating personal websites, and participating in consumer reviews. In particular, the results showed that Net-geners who encountered leisure boredom had a higher tendency to seek interaction with friends online. Implications of findings are discussed.

Suggested Citation

  • Damon Chi Him Poon & Louis Leung, 2011. "Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 1(3), pages 1-14, July.
    • Handle: RePEc:igg:jcbpl0:v:1:y:2011:i:3:p:1-14
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