IDEAS home Printed from https://ideas.repec.org/a/igg/jcbpl0/v12y2022i1p1-13.html
   My bibliography  Save this article

Buyer Insight and Satisfaction on E-Store Shopping

Author

Listed:
  • Chandra Sekhar Patro

    (Department of Management Studies, Gayatri Vidya Parishad College of Engineering (A), Visakhapatnam, India)

Abstract

E-Shopping is a recent experience in the field of E-Business and is definitely going to be the future of shopping in the world. Now-a-days, shopping at the click of a mouse has gained much popularity. Due to fast-moving life and shortage of time, consumers are searching for their desired products in online shopping stores. Consumers are more connected than ever before and have more information and choices at their fingertips today. If e-marketers know and understand the factors affecting consumers’ satisfaction, they can further develop their marketing strategies to attract and retain customers. The aim of the study is to measure the factors that influence the buyers’ satisfaction while purchasing online. It emphasizes the importance of buyers’ satisfaction and helps the e-marketers to understand their insight towards e-store shopping.

Suggested Citation

  • Chandra Sekhar Patro, 2022. "Buyer Insight and Satisfaction on E-Store Shopping," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), IGI Global, vol. 12(1), pages 1-13, January.
    • Handle: RePEc:igg:jcbpl0:v:12:y:2022:i:1:p:1-13
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJCBPL.298691
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jcbpl0:v:12:y:2022:i:1:p:1-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.