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Business Intelligence Strategy: Two Case Studies

Author

Listed:
  • Paul Hawking

    (Institute for Logistics and Supply Chain Management, College of Business, Victoria University, Melbourne, Australia)

  • Carmine Sellitto

    (Institute for Logistics and Supply Chain Management, College of Business, Victoria University, Melbourne, Australia)

Abstract

Business Intelligence has been adopted across numerous industry sectors where the commensurate benefits have been reported as being significant to those that fall short of expectations. Indeed, an effective strategy that aligns company objectives and Business Intelligence has been shown to be an important factor in firm realizing organizational benefits. Using a case study approach, the paper documents the key aspects of two companies' Business Intelligence strategy that directly enhanced informational requirements. The paper presents a novel description of Business Intelligence strategies that will provide valuable lessons for not only researchers, but also industry practitioners.

Suggested Citation

  • Paul Hawking & Carmine Sellitto, 2017. "Business Intelligence Strategy: Two Case Studies," International Journal of Business Intelligence Research (IJBIR), IGI Global, vol. 8(2), pages 17-30, July.
    • Handle: RePEc:igg:jbir00:v:8:y:2017:i:2:p:17-30
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJBIR.2017070102
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