The Role of Analytics and Robo-Advisory in Investors' Financial Decisions and Risk Management: Review of Literature Post-Global Financial Crisis

The global financial world has been experiencing increasing complexities in the design and construct of financial instruments, wherein the average retail investors need to be well informed and aware of the risks about the evolution of financial products and financial system. The global financial crisis of 2008-2009 is evident to the fact that traditional methods of financial advisory involving the use of human intermediaries and financial advisors is not an infallible method to determine one's financial decision or risk management. Almost a decade since the crisis, the advancement of financial technology in the form of robo-advisors and the use of data and visual analytics have completely transformed the way the retail investors make their financial decisions and also in the sphere of risk management of these investors. The study qualitatively analyses the use of the use of analytics and robo-advisory in determining retail investors' financial decisions and risk management by doing a systematic and an exhaustive literature review on the latest and the past studies on the topic.