Perceptions of Business Intelligence Professionals about Factors Related to Business Intelligence input in Decision Making

Strategic decision-making is one of the most important criteria for organizational success. Therefore, it is vital to have a well-developed decision making process in place. However, one of the greatest challenges facing organizations today is making important and timely business decisions. The focus of this study was to examine critical business intelligence input factors that influenced the decision making process. The business intelligence input factors considered were accessibility, reliability, quality of information, frequency of use, relevance, security, and quality of decisions. The results of this study show that the decision making process is very complex. Based on the analyses of the data, the findings indicate that these factors help determine reasons why managers use business intelligence technology in the decision making process. These findings will help organizations decision makers make better. This can improve the operational and strategic decision making process, thereby creating a competitive advantage for the organization.