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Women Entrepreneurship in Namibia: Challenges and Prospects

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  • Efigenia Madalena Mario Semente

    (Namibia Business School, University of Namibia, Windhoek, Namibia & Namibia University of Science and Technology, Windhoek, Namibia)

Abstract

This study explored the use of the marketing mix and the service profit chain frameworks by woman entrepreneurs in Namibia and evaluated the factors responsible for encouraging women to become entrepreneurs. The study further explored the nature of challenges faced by the women entrepreneurs in Namibia. The data was analysed through SPSS. The study revealed a new trend of young educated women entrepreneurs in Namibia that earn a very basic but steady income that allows them to be self-sufficient and independent. The study further revealed that the lack of entrepreneurial, financial, and marketing skills and the lack of adequate government support were among the major challenges faced by the women entrepreneurs in Namibia. Despite these challenges, the study concluded that the women entrepreneurs in Namibia have a positive entrepreneurial outlook which contributes to their entrepreneurial resilience and growth prospects.

Suggested Citation

  • Efigenia Madalena Mario Semente, 2019. "Women Entrepreneurship in Namibia: Challenges and Prospects," International Journal of Applied Management Sciences and Engineering (IJAMSE), IGI Global, vol. 6(2), pages 1-14, July.
    • Handle: RePEc:igg:jamse0:v:6:y:2019:i:2:p:1-14
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