Coupling Relationship Between Rural Eco-Environment and Tourism Economic Development Based on Data

With the rapid development of economy, the contradiction between the ecological environment and economic development has become increasingly serious. The ecological environment is the foundation and prerequisite for the development of rural tourism, which promotes the rural ecological environment. The coordinated development of the two is of great significance to the sustainable development of rural tourism and the construction of rural ecological civilization. On the basis of combing the existing related research results, by constructing a rural tourism-ecological environment evaluation index system, using a coupling coordination degree evaluation model, this paper makes a comparative analysis of coupling degree and coordinated scheduling. The results show that there are obvious inter-annual differences in the coupling and coordination of rural tourism and the ecological environment in the county, and the overall development trend is positive. However, the coupling degree and coordination between the two is still at a relatively low level.