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Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers

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  • Murali Swapana

    (VIT Business School, Vellore Institute of Technology (VIT), Vellore, India)

  • Chandrasekaran Padmavathy

    (VIT Business School, Vellore Institute of Technology (VIT), Vellore, India)

Abstract

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

Suggested Citation

  • Murali Swapana & Chandrasekaran Padmavathy, 2018. "Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 9(4), pages 36-47, October.
    • Handle: RePEc:igg:jabim0:v:9:y:2018:i:4:p:36-47
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    Cited by:

    1. Kim, Naeun (Lauren) & Woo, Hongjoo & Ramkumar, Bharath, 2021. "The role of product history in consumer response to online second-hand clothing retail service based on circular fashion," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).

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