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Improvement in Medication Adherence Using TV Programmes as Reminders

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  • Saibal Kumar Saha

    (Sikkim Manipal Institute of Technology, Sikkim Manipal University, India)

  • Anindita Adhikary

    (Sikkim Manipal Institute of Technology, Sikkim Manipal University, India)

  • Ajeya Jha

    (Sikkim Manipal Institute of Technology, Sikkim Manipal University, India)

  • Vijay Kumar Mehta

    (Sikkim Manipal Institute of Medical Sciences, Sikkim Manipal University, India)

Abstract

According to WHO, only 50% of patients adhere to chronic therapy. The problem of non-adherence has persisted over decades. Over 197 million Indian households have TV sets, and on average Indians spend 3 hours, 44 minutes watching television. A TV programme is used as intervention by patients to improve medication adherence rates. The objective of the research is to find the effect of TV programmes as a form of reminder in improving medication adherence. With the help of a structured questionnaire, the information about medication adherence behaviour was obtained from patients suffering from different types of diseases in the state of Sikkim, India. It has been found that when patients use TV programmes as a form of reminder, the odds of missing the medication consciously reduces by 45.9%. At a personal level, the probability that a person will not miss the time of medication is 42.3% higher compared to when it is not used, and if the total population is considered, 15.6% fewer people would not be missing the medication at all when the reminder is used.

Suggested Citation

  • Saibal Kumar Saha & Anindita Adhikary & Ajeya Jha & Vijay Kumar Mehta, 2021. "Improvement in Medication Adherence Using TV Programmes as Reminders," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 242-254, July.
    • Handle: RePEc:igg:jabim0:v:12:y:2021:i:3:p:242-254
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    1. Ernieda Hatah & Nadiah Rahim & Mohd Makmor-Bakry & Noraida Mohamed Shah & Noraini Mohamad & Mahadir Ahmad & Nor Hasni Haron & Choe Sze Hwe & Angeline Tan Meng Wah & Fahmi Hassan & Shakirin Shaik Rahma, 2020. "Development and validation of Malaysia Medication Adherence Assessment Tool (MyMAAT) for diabetic patients," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-17, November.
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