IDEAS home Printed from https://ideas.repec.org/a/igg/jabe00/v7y2018i4p54-69.html
   My bibliography  Save this article

Website Adoption for Agritourism Companies: Key Features and Perceptions of Customers

Author

Listed:
  • Margherita Angioni

    (Carlo Bo University of Urbino, Urbino, Italy)

  • Fabio Musso

    (Urbino University, Urbino, Italy)

Abstract

The purpose of this article is to analyze the influence of the key features of agritourism companies' websites on customers purchasing decision-making process, by measuring the level of perceived relevance and satisfaction of customers about the website's features. Empirical research was conducted based on a four-stage website adoption model, adapted from previous literature. A web-based questionnaire was addressed to a sample of Italian tourists who experienced a stay at an agritourism after selecting it through the website. By combining the perceived satisfaction and importance attributed to a series of website features, the priorities to take into account to design a website and to establish its main on-line services have been identified. In order to identify which variables have more influence in defining the overall evaluation of a website, a regression analysis was conducted. This study provides useful guidance on the main features of a website on which investments for improvement may be addressed, and which on-line services should be activated.

Suggested Citation

  • Margherita Angioni & Fabio Musso, 2018. "Website Adoption for Agritourism Companies: Key Features and Perceptions of Customers," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 7(4), pages 54-69, October.
    • Handle: RePEc:igg:jabe00:v:7:y:2018:i:4:p:54-69
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJABE.2018100104
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thomas Streifeneder & Christian Hoffmann & Philipp Corradini, 2023. "The future of agritourism? A review of current trends of touristic commercialisation in rural areas," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 71(1), pages 93-119, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jabe00:v:7:y:2018:i:4:p:54-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.