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Marketing and promotion of the artistic handcrafts and traditional Romanian events itinerary

Author

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  • Steliana Cojocaru

Abstract

The Itinerary is one of the oldest products of travel and tourism industry. The paper presents an operational marketing plan proposal which considered the itinerary of artistic handcrafts and traditional Romanian events as a touristic journey through territory to discover the natural and cultural resources and artistic crafts of the Romanian destinations. The itinerary of artistic handcrafts and traditional Romanian events will promote cultural tourism and highlight Romania’s image as attractive and durable, consolidating it’s territorial identity. The itinerary of artistic handcrafts and traditional Romanian events will promote the cultural tourism and increasing of Romanian’s visibility as an attractive and sustainable tourist destination by taking into account territorial and inter-sectorial national cooperation of the private and public stakeholders from: Bucureşti, Topoloveni, Horezu, Tg. Jiu, Haţeg, Alba Iulia, Cisnădie, Drăguş, Zărneşti, Codlea, Braşov, Buşteni, Câmpina, Bucureşti

Suggested Citation

  • Steliana Cojocaru, 2015. "Marketing and promotion of the artistic handcrafts and traditional Romanian events itinerary," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 7.
    • Handle: RePEc:iem:imptrs:v:7:y:2015:id:2822000009382099
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    More about this item

    Keywords

    cultural tourism; itinerary; artistic crafts; traditional events; operational marketing plan;
    All these keywords.

    JEL classification:

    • A19 - General Economics and Teaching - - General Economics - - - Other

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