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The role of e-commerce in B2B markets of goods and services

Author

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  • Polina Fauska
  • Natalia Kryvinska
  • Christine Strauss

Abstract

E-commerce has become an increasingly important source of competitive advantages for business-to-business (B2B) companies. It enables companies not only to decrease transactional costs and offer wide range of additional services, but also to enhance efficiency in collaboration with their customers and suppliers. Thus, the objective of this paper is to explore how industrial companies use B2B e-commerce, how it enables their services and what are the main advantages. In the context of the economy globalisation, continuous increase of the services role in B2B markets and rapid development of information technologies, this article is considered to be of high practical and theoretical importance for business environment. As it represents a review and summarises a broad theoretical background on the topic, it could be chosen as a basis for further research on different strategies in B2B markets and analysis of the role of e-commerce. The paper also provides guidance for managers and gives them an outlook on how e-commerce can be used by their companies. Hence, it may support managers in decision making on e-commerce investments, during definition, implementation and execution of e-commerce strategy.

Suggested Citation

  • Polina Fauska & Natalia Kryvinska & Christine Strauss, 2013. "The role of e-commerce in B2B markets of goods and services," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 5(1/2), pages 41-71.
    • Handle: RePEc:ids:injsem:v:5:y:2013:i:1/2:p:41-71
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    Citations

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    Cited by:

    1. Aleksandra Marcikić Horvat & Nada Milenković & Branislav Dudić & Branimir Kalaš & Boris Radovanov & Alexandra Mittelman, 2022. "Evaluating Bank Efficiency in the West Balkan Countries Using Data Envelopment Analysis," Mathematics, MDPI, vol. 11(1), pages 1-15, December.
    2. Mykola Odrekhivskyi & Orysya Pshyk-Kovalska & Volodymyr Zhezhukha & Iryna Ivanochko, 2022. "Intelligent Management of Enterprise Business Processes," Mathematics, MDPI, vol. 11(1), pages 1-15, December.
    3. Aleksandar Šević & Jelena Zečar & Ana Nešić Tomašević & Nevenka Popović Šević & Milica Slijepčević & Branislav Dudić, 2022. "Analyzing the Banking Business: Relevance of Service Value for the Satisfaction and Loyalty of Consumers," Mathematics, MDPI, vol. 10(24), pages 1-12, December.
    4. Biresh Kumar & Sharmistha Roy & Anurag Sinha & Celestine Iwendi & Ľubomíra Strážovská, 2022. "E-Commerce Website Usability Analysis Using the Association Rule Mining and Machine Learning Algorithm," Mathematics, MDPI, vol. 11(1), pages 1-24, December.
    5. Vijoleta Vrhovac & Stana Vasić & Stevan Milisavljević & Branislav Dudić & Peter Štarchoň & Marina Žižakov, 2023. "Measuring E-Commerce User Experience in the Last-Mile Delivery," Mathematics, MDPI, vol. 11(6), pages 1-21, March.
    6. Richard, James E. & Purnell, Fruen, 2017. "Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 1-15.

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