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A study of impact of search engine optimisation to internet marketing strategy

Author

Listed:
  • Achmad Nizar Hidayanto
  • Moch. Sidhki Adha
  • Meganingrum Arista Jiwanggi
  • Tisha Melia

Abstract

This research aims to explore free search engine optimisation (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customised website with basic SEO configuration and social media plug-in, and the customised website with advanced SEO configuration and social media plug-in. We run and trace the website log for four and seven months. Our findings show that SEO plug-ins is capable to increase traffic to publisher website. Social media plug-in provides additional benefit to bring traffic, however, the traffic is less significant compared to the one from search engine. These findings have implications to the following: 1) the organisations need to pay attention on the way they organise information in their website; 2) the introduction of search ability aspect for measuring service quality for web application.

Suggested Citation

  • Achmad Nizar Hidayanto & Moch. Sidhki Adha & Meganingrum Arista Jiwanggi & Tisha Melia, 2012. "A study of impact of search engine optimisation to internet marketing strategy," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 4(4), pages 298-316.
    • Handle: RePEc:ids:injsem:v:4:y:2012:i:4:p:298-316
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    Cited by:

    1. Ologunebi, John & Taiwo, Ebenezer, 2023. "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper 119205, University Library of Munich, Germany.

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